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  Explore China's going global strategy through examining the developing model of German publishing industry

To study China's current publishing industry, it's essential to absorb successful experience of foreign countries。

   Among them, German's publishing industry have a number of similarites with that of China and can be thought as a good reference。

   This paper, taking "China as the foothold, Germany as the starting point" as research angle, discusses the significance and value of the developing model of German publishing industry for that of China。